Sellability Advantage

Build the Business Buyers Want to Buy.

Planning to sell your business in the next 2–5 years? The time to prepare is now.

At Robbins Pellegrino, we know what serious buyers look for—and what makes them walk away. Our Sellability Advantage Program evaluates your business as a buyer would today, uncovers weaknesses that may undermine its value, and builds a practical strategy to make it more valuable and attractive to buyers tomorrow.

You don’t need to be ready to sell. You need to be ready to prepare.

Explore the Program

Personally led by Joe Pellegrino | Backed by the Robbins Pellegrino team

Joe Pellegrino

Partner & Lead Advisor

Buyer perspective. Practical preparation.

The buyer's view

Your business may be successful. That doesn’t mean it’s ready to sell.

When owners decide to sell, they often discover that buyers see their companies very differently. What looks like a successful business to its owner may present serious concerns to an acquirer.

The worst time to discover these weaknesses is after a buyer has begun due diligence.

Our program is designed to identify them years earlier, while there’s still time to make meaningful improvements.

Earnings that are difficult to verify or sustain.

Too much operational dependence on the owner.

Customer or employee concentration risks.

Weak financial reporting and undocumented processes.

Organizational deficiencies that complicate a transition.

Unrealistic valuation expectations.

These issues can affect the price buyers offer, the terms they’re willing to accept, or whether they proceed at all.

Our difference

We don’t just advise businesses. We sell them.

Robbins Pellegrino works directly with business owners, active acquirers, investors, and transaction professionals. We understand how buyers evaluate opportunities because we participate in that process regularly.

One coordinated advisory relationship, supported by a broader professional network.

Experienced M&A Advisors

Joe Pellegrino, Chandler Robbins, and the RP team provide buyer-perspective analysis, valuation experience, and strategic guidance.

Professional & Financial Partners

Relationships with accountants, financial specialists, banking partners, legal professionals, and other advisors help connect owners with resources to address identified deficiencies.

Active Buyer-Market Intelligence

Acquisition criteria, buyer expectations, and real transaction experience inform the factors that influence business value and marketability.

A deliberate process

From buyer teardown to sustained progress.

A structured first 60 days, followed by strategic advisory that keeps your roadmap in view.

01Days 1–30

The Business Teardown

First, we tell you what buyers would see if you tried to sell today.

Four weekly due-diligence sprints evaluate financial performance, operations, organizational structure, transferability, buyer attractiveness, and marketability. The process includes weekly review meetings, careful examination of available records, and follow-up investigation where necessary.

Day 30 · Formal Business Teardown Presentation

A conservative, indicative valuation range.
What buyers would find attractive or challenge.
Factors that could undermine value or derail a transaction.
The principal gaps between today's business and your desired outcome.

Deliverable

Business Teardown & Buyer Perspective Report.

02Days 31–60

The Rebuild

Once we understand the problems, we build the plan to address them.

Our team develops a customized Value Acceleration Roadmap identifying improvements that could have the greatest impact on enterprise value, transferability, and sellability.

Approximately Day 45 · Formal Roadmap Presentation

Days 45–60 for owner feedback and realistic adjustments.
Final agreement on strategic priorities.

Deliverable

Agreed 12–36 Month Value Acceleration Roadmap, with milestones, recommended resources, and responsibilities.

03Month 3 and beyond

Strategic Advisory

We don’t hand you a report and disappear.

We remain engaged to help your leadership team maintain focus, evaluate progress, and make better strategic decisions.

Ongoing advisory includes

One private monthly strategy and accountability meeting.
Direct email access for strategic guidance.
Progress monitoring and roadmap refinements.
Access to relevant RP market insights and professional introductions.
Annual sellability progress reassessment.

How we work

Our job is to identify what matters, help establish the strategy, and guide progress. Your leadership team owns implementation.

Investment & membership benefits

One program. Two ways to invest.

Both options provide the same assessment, roadmap, and ongoing advisory services.

Standard Plan

Preferred

$10,000 initial investment

+ $750/month

Best for owners committed to improving their business over the long term.

Complete Business Teardown and Value Acceleration Roadmap.
Ongoing private strategic advisory.
Cancel your advisory subscription at any time.
Lock in the $750 monthly advisory rate while continuously enrolled.

Immediately secure a permanent 8% RP brokerage commission rate for the enrolled business

A two-percentage-point discount from our stated standard 10% rate. Your preferred brokerage benefit survives cancellation of the advisory program.

Consultation first. No online payment.

Monthly Plan

$1,750/month

Best for owners who prefer to spread their initial investment over time.

Complete Business Teardown and Value Acceleration Roadmap.
The same ongoing private strategic advisory.
No substantial upfront investment.
Initial 12-month contractual commitment.
$1,750 monthly rate continues beyond the first year.

Receive a $10,000 credit toward RP’s brokerage commission

If we subsequently list and successfully sell the enrolled business.

Consultation first. No online payment.

The long-term advantage

Compare the cost over time.

Assumes uninterrupted enrollment.

Sellability Advantage plan costs by engagement duration
Engagement duration	Monthly Plan	Standard Plan	Standard Plan savings
12 months	$21,000	$19,000	$2,000
24 months	$42,000	$28,000	$14,000
36 months	$63,000	$37,000	$26,000

The Standard Plan also provides the permanent preferred brokerage rate while the Monthly Plan includes a $10,000 credit toward RP’s brokerage commission if we subsequently list and successfully sell the enrolled business.

An additional benefit: If Robbins Pellegrino lists and successfully sells your enrolled business during your active advisory engagement, your ongoing advisory commitment ends at closing. Remaining contractual monthly payments are waived.

Base pricing covers one operating business. Multi-business engagements and additional specialist services are quoted separately. Brokerage benefits apply to qualifying transactions under a separately executed listing agreement. No particular valuation or sale outcome is guaranteed.

Not sure which option fits? We’ll discuss your goals and preferences first.

A good fit for owners who plan ahead

Built for owners who are thinking ahead.

Sellability Advantage is designed for established, profitable companies whose owners:

Anticipate a potential sale within the next 2–5 years.
Want a realistic assessment of what their business is worth today.
Recognize that improvements may be necessary before going to market.
Are prepared to invest in strengthening the company.
Have the willingness and resources to implement meaningful changes.

You don’t need to know exactly when you’ll sell. You simply need to recognize that what you do now can affect your options later.

Your lead advisor

Work directly with Joe Pellegrino.

Joe Pellegrino is a partner at Robbins Pellegrino with extensive experience in entrepreneurship, business operations, strategic development, and business brokerage.

His approach combines the perspective of a business owner with the practical realities of buying and selling companies. Joe personally leads the Sellability Advantage advisory relationship, supported by the Robbins Pellegrino transaction team and its professional network.

“We’re not here to tell you what you want to hear. We’re here to help you understand what buyers are likely to see—and what you can do about it.”

Chandler Robbins, Managing Broker & Partner — Chandler Robbins · Managing Broker & Partner

Timothy Mastroberti, Jr., Acquisitions Associate — Timothy Mastroberti, Jr. · Acquisitions Associate

Questions, answered

Frequently asked questions.

Do I need to be ready to sell?

No. The program is designed primarily for owners anticipating a potential sale within two to five years.

Will you tell me what my business is worth?

Yes. We provide an indicative, buyer-perspective valuation range based on available financial information and relevant market considerations. This is not a certified appraisal.

Will RP implement all the recommended improvements?

No. RP provides strategic recommendations, guidance, and accountability. Implementation remains the responsibility of your management team or separately engaged specialists.

Can I cancel the program?

Standard Plan clients may cancel their ongoing advisory subscription at any time. Monthly Plan clients have an initial 12-month commitment, after which service continues monthly.

Do I have to sell through RP?

No. There is no requirement to list your business with Robbins Pellegrino. However, the program includes significant brokerage benefits if you choose to do so.

What if my business is more complex?

The base program covers one operating business. Multi-business packages or unusually complex structures may require customized pricing and additional investigative work.

Is my information confidential?

Yes. Business information is handled confidentially under the applicable engagement terms. We do not disclose your company to prospective buyers without appropriate authorization.

Prepare while there is time

Find out what your business is really worth—and what could make it worth more.

You may be years away from selling your business. That’s precisely why now is the time to understand what buyers will see, address what could hold you back, and build a company that’s better positioned for its eventual sale.

Start with a conversation

Schedule a confidential Sellability consultation with Joe Pellegrino.

No obligation to enroll. No requirement to list your business.

Prefer to start on your own?

For owners who are not ready for paid advisory, explore our free ExitReadyGO assessment.

Explore ExitReadyGO

Any advisory engagement or brokerage terms will be finalized later through the applicable separate agreement. Read our Terms & Conditions and Privacy Policy.

Confidential consultation

Start a conversation with Joe.

Share a few details about your company and where you are in the process.